BAT cigarette sales down



Zimbabwe’s biggest cigarette manufacturer, British American Tobacco Zimbabwe (BAT), says sales volumes so far have declined sharply from last year but expects a recovery in the second half of the year.

The company, which enjoys a market share of over 70 percent, is the maker of the Madison, Everest, Newbury, Kingsgate and Berkley cigarrete brands.

Clara Mlambo, who took over as managing director from Lovemore Manatsa on February 1, told the company’s annual general meeting today that sales were suffering from low consumer demand.

BAT has operated at 75 percent of capacity over the past two years, she added.

“Our volumes are much lower as compared to the same period last year. We expect the performance to pick up in the next three months going into the next half of the year,” said Mlambo.

“We just have to leverage on our portfolio to make sure we meet the various consumer needs because affordability has become a big challenge.”

In the full-year to December 2015, sales declined nine percent from 2014.

Sales volumes for its local brands were down 10 percent while its Dunhill brand grew 12 percent, although it has smaller market share.-The Source


Don't be shellfish... Please SHAREShare on google
Share on twitter
Share on facebook
Share on linkedin
Share on email
Share on print

Like it? Share with your friends!

Charles Rukuni
The Insider is a political and business bulletin about Zimbabwe, edited by Charles Rukuni. Founded in 1990, it was a printed 12-page subscription only newsletter until 2003 when Zimbabwe's hyper-inflation made it impossible to continue printing.


Your email address will not be published. Required fields are marked *