Farm implements manufacturer, Mealie-Brand says it will this year export 25 000 ox-drawn ploughs into the Angolan market driven by the growth and development of agriculture in that country.
Mealie Brand is Zimplow’s key agriculture implements unit with markets through-out sub-Saharan Africa. Last year, the company, exported 16 400 ox-drawn ploughs to the southern African country.
Managing director Walter Chigwada said that his company exports to the sub-Saharan Africa with its major markets being Angola, Zambia, South Africa, Lesotho, Namibia and Botswana.
He did not give figures for other markets.
“In 2014, we exported 16 400 ox-drawn ploughs to Angola and this year we are targeting to export 25 000 ploughs to that country. Angola has been a market that we have been developing overtime, and agriculture is still developing in that market and we believe it is right for us to grow our business in that market,” he said.
Chigwada said his company began exporting to Angola in 2008 when it exported 800 ox-drawn ploughs.
The company is trying to strategically position itself in Mozambique after pulling out of the East African market due high to competition from cheaper products from the Far East.
“We used to export to East Africa but we pulled back due to viability challenges we faced because of the Chinese competition,” he said.
Last year, Mealie-Brand was crowned the ZimTrade overall exporter of the year.
The firm produces a wide range of animal drawn implements which provides mechanisation solutions for land preparation, planting, and crop cultivation through to post harvest.
In the full year to December last year, it reported a five percent growth in volumes and an 11 percent rise in export sales.- The Source
(1365 VIEWS)
This is a true story about the challenges and loneliness I faced when my wife…
My first long-form article in booklet form: Why I had a girlfriend two months after…
The editor and publisher of The Insider, Charles Rukuni, has started a whatsapp channel through…
A friend who knows about my legal battle with Zimbabwe’s richest man, Strive Masiyiwa, way…
Britain says amendment of the Zimbabwe constitution is a sovereign, legislative matter for Zimbabwe to…
It is now 47 years since I wrote the short story below for a South…