Categories: Stories

Phoenix gears for expansion

Phoenix Consolidated Industries saw its sales improve from $2.5 billion in 2002 to $13.5 billion last year but it has invested heavily into four of its subsidiaries because it believes new and improved products have to be introduced to stimulate demand both locally and in the region.

According to its report for the year ending October, trading profit increased from, $659 million to $4.9 billion and net profit shot up from $466 million to $3.4 billion.

The company says since volumes had only improved marginally, it had accepted that new and improved products had to be introduced to stimulate demand.

It had therefore implemented significant capital projects at Premier Products, JW Searcy, Scandia Wire, and William Smith & Gourock.

Local sales at Phoenix Brushware had declined but regional sales had increased. The unit was likely to import new machinery towards the end of this year.

Lack of new low cost housing had led to a drop in budget lines from Premier Products which manufactures bathroom ware.

The replacement market had, however, remained steady. The unit was now capable of manufacturing quality tanks of up to 10000 litres which were in demand in the region.

Scandia Wire had invested heavily on a wire drawing line, a diamond mesh machine and a full galvanized line to widen its range of products.

The diamond mesh machine was going to allow the unit to meet back orders from Botswana while the galvanized wire line would open new markets in the region and the first world.

Scandia Wire had the highest exports within the group.

JW Search had an excellent year and was the best performing unit within the group until August. It generated the most cash within the group.

William Smith & Gourock was the group’s top performer. Although it had a subdued first half, it had an outstanding second half and ended up winning awards for being the top overall unit, the most profitable unit and the unit with the highest turnover.

In October Phoenix purchased the business and assets of Eureka Rubber allowing William Smith & Gourock to supply a complete range of protective clothing.

(34 VIEWS)

Charles Rukuni

The Insider is a political and business bulletin about Zimbabwe, edited by Charles Rukuni. Founded in 1990, it was a printed 12-page subscription only newsletter until 2003 when Zimbabwe's hyper-inflation made it impossible to continue printing.

Recent Posts

Zimbabwe among the top countries with the widest gap between the rich and poor

Zimbabwe is among the top 30 countries in the world with the widest gap between…

November 14, 2024

Can the ZiG sustain its rally against the US dollar?

Zimbabwe’s battered currency, the Zimbabwe Gold, which was under attack until the central bank devalued…

November 10, 2024

Will Mnangagwa go against the trend in the region?

Plans by the ruling Zimbabwe African National Union-Patriotic Front to push President Emmerson Mnangagwa to…

October 22, 2024

The Zimbabwe government and not saboteurs sabotaging ZiG

The Zimbabwe government’s insatiable demand for money to satisfy its own needs, which has exceeded…

October 20, 2024

The Zimbabwe Gold will regain its value if the government does this…

Economist Eddie Cross says the Zimbabwe Gold (ZiG) will regain its value if the government…

October 16, 2024

Is Harare the least democratic province in Zimbabwe?

Zimbabwe’s capital, Harare, which is a metropolitan province, is the least democratic province in the…

October 11, 2024