Tourism Minister Walter Mzembi today called on the tourism industry to speak with one voice. Speaking at the ministers’ roundtable at the Africa Travel Association’s 37th annual congress in Victoria Falls, Mzembi said: “Governments must take leadership of this sector, because tourism works best when it comes to cross-sectoral cooperation since ‘tourism is everything.’ We also need to invest in the industry and work closely together to assure our position as a critical employment and revenue generator. To receive the attention we deserve, we need to speak in one voice.”
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