Categories: Stories

Gazette already written off?

Zimbabwe Newspapers seems to have already written off its competition, the Daily Gazette. Sources say it is giving the Gazette three months. This would be very unfortunate because although the Gazette has not developed into the kind of alternative paper serious readers wanted, it has at least put its competitors on their toes.

Its demise would therefore mean that things would not return to the pre-October 5 situation but can even turn the tables further back as Zimbabwe Newspapers will be able to write whatever trash they want knowing that no opposition can survive.

Sources say the major weakness at the Gazette is that the management is concentrating its efforts in the wrong direction. They say instead of aiming at pleasing its target readership, the paper is being used to spite The Herald. This has therefore resulted in the management making political instead of business decisions. It has also resulted in the paper downplaying some major regional and international stories just to be different from its competitor.

Sources also say that to spite the competition the Gazette has been hiring a lot of reporters who do not have the experience to write for a daily paper. The staff have also since realised that there is no gold at the new paper and they are reported to be on a go-slow.

(73 VIEWS)

Charles Rukuni

The Insider is a political and business bulletin about Zimbabwe, edited by Charles Rukuni. Founded in 1990, it was a printed 12-page subscription only newsletter until 2003 when Zimbabwe's hyper-inflation made it impossible to continue printing.

Recent Posts

Reserve Bank of Zimbabwe expects more foreign currency sellers to join the interbank market

The gazetting into law of the payment of quarterly taxes on a 50-50 basis in…

December 4, 2024

Zimbabwe 2025 citizens’ budget

Zimbabwe has today unveiled a ZiG276.4 billion budget for 2025 during which it expects the…

November 28, 2024

To go or not to go- Mnangagwa in a quandary

Zimbabwe President Emmerson Mnangagwa has repeatedly stated that he is not going to contest a…

November 25, 2024

ZiG loses steam, falls against US dollar for five consecutive days

The Zimbabwe Gold fell against the United States dollar for five consecutive days from Monday…

November 22, 2024

Indian think tank says Starlink is a wolf in sheep’s clothing

An Indian think tank has described Starlink, a satellite internet service provider which recently entered…

November 18, 2024

ZiG firms against US dollar for 10 days running but people still do not have confidence in the currency

Zimbabwe’s new currency, the Zimbabwe Gold (ZiG), firmed against the United States dollars for 10…

November 16, 2024